Photographs

Photos can easily be incorporated into your website. Many times these will make your patients feel more at ease prior to their first visit. They are also an optimal way to showcase your products. You may want to include photos of your doctor(s), staff, medical office or business location (inside or out). You can provide either normal print photos or digital. If you prefer, I can take the photos for a small additional fee. To ensure optimal performance (reduced load times), you should limit photos to one or two per page.

Web Search Engines

Online search engines like Yahoo, Google and MSN allow web users to find sites based on keyword searches. These searches are done by comparing the keywords entered by the user against keywords maintained on the site. Developing a good set of keywords for your site is critical. When creating your site, I will develop an initial list based on the content. Additional words should be added to this list. They should include words and phrases specific to your site or practice such as common procedures or surgeries you perform, illnesses and conditions you treat and specialized instruments or tools you use. It is critical that this list be completed prior to the site being implemented on the web, so please provide this list when you give your final approval of the site design.

There are millions of web sites competing for high rankings on search engines. Generic searches such as "Doctors in Somerset County NJ" or "Bistros with Outdoor Dining" may return 100s of matches. By including more specific keywords on your page, you increase the chances that your site will be returned in searches, but there are no guarantees. We will do our best to optimize your site for these engines, but site placement is out of our control.

Site Enhancements and Maintenance

Included with your initial fee is one year of basic site maintenance. Basic refers to simple additions and changes, such as adding a new link or photo or changing office hours or policies. Major changes, such as redoing the layout of a page or adding an entirely new section of text will be done for an additional fee. My hourly fee is $50. You can request changes at any time and I will provide you with an estimate at no cost. After the first year, this maintenance agreement will be provided at the cost of $349 per year.

Site Name

Site names (WWW.xxxxx.COM) are used to identify and locate your site. You should choose a name that is descriptive, easy to remember and appropriate for your site. Not all names are available, so please submit several alternatives with your information. Once you provide the list of names, I will let you know which are available or suggest other possibilities.

Email Address

Email addresses will use the same domain name as your website. (ie billing@drjohnson.com or Johnr@surgicenter.com). Each address has a 10MB storage limit. Larger email boxes are also available. You will be able to retrieve your email via the web or by using a mail program such as Outlook Express.

Patient Forms

Including forms on your website is very advantageous to your patients. By printing and filling in the information prior to visiting you office reduces frustration. This is especially true of older patients who often need help from family members to complete the forms.

Web formats may not exactly match your current forms due to page size limitations, but all of the same information will be available. You will have final approval of the online forms prior to implementation. Please due not confuse these forms with others you have seen on the internet for online shopping or registration. Developing truly electronic forms like these would violate current HIPPA privacy laws. The forms on your site will be printed by the patient on their computer, manually completed by hand and brought to your office by the patient at the time of their visit.

Web printing is a relatively new technology. On older browsers, printed forms may not format or print properly. Our forms are designed to function properly on 95%+ of today's internet browsers. For the few older browsers not supported, a message is included on the page telling them to call the office directly for copies of the forms.